Sep 16, 2021
How LinkedIn Automation Can Help B2B Startups Generate 3x More Leads
For B2B marketers and startups, the stat that matters the most is the “No. of sales.” There are some other primary objectives such as maximum brand awareness, expanding network, managing a steady flow of leads, but all this also leads to the maximum number of sales closed.
When it comes to networking and finding maximum B2B leads, LinkedIn comes on the top. When you have the right strategies and LinkedIn automation tools, you can turn your LinkedIn account into a lead generation machine.
A great number of B2B marketers and other businesses have integrated LinkedIn automation tools into the marketing strategy and they have been able to generate 3x more leads. But how?
How LinkedIn automation can transform your business?
These tools make things easier and quicker for you, performing complex tasks with great accuracy while saving you a lot of time.
Before we go into how LinkedIn automation tools can bring you 3x more leads, it’s important to understand what these tools do.
The best LinkedIn automation tools have been designed to automate basic tasks such as searching, visiting profiles, connecting with them, sending personalized messages, initiating conversations. In short, you can run outreach and lead generation campaigns to expand your network and generate qualified leads.
What are LinkedIn automation tools used for?
Many B2B marketers and startups who have so much on their plate already can’t give their LinkedIn account much time to expand their network.
It might seem easier in the beginning but as your business grows, it becomes difficult to maintain a huge network and a good number of leads. That’s where a LinkedIn automation tool comes in handy.
1. Manage a larger network
LinkedIn is all about networking and growing relationships among business professionals. However, you need to make sure that you build a network of connections that are industry specific. There’s no point in connecting with irrelevant and random people.
But how to find industry-specific and relevant prospects? It will take a lot of time if you start finding and connecting people manually. Don’t worry! This is what the best LinkedIn automation tools have been built for.
The latest LinkedIn automation tools come with features to find industry-specific people based on the keywords that you use.
2. Run campaigns automatically
The best LinkedIn automation tools come with features that enable you to set up campaigns for expanding your network or increase your engagement and integration.
The tool will automatically find the right prospects, send them personalized connect notes or messages and generate leads completely on autopilot.
3. Sending Personalized Messages
Many startups often miss out on opportunities because of a misconception that LinkedIn automation tools are spammy and can get your account blocked.
Well, it all depends on how you use an automation tool.
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