Using LinkedIn for Sales: Best Ways to Boost Sales Through Social Selling in 2021
The metric which matters most to the B2B marketers at the end of the day is ‘sales.’ Looking at how many sales you’re closing and the revenue you’re generating from a marketing channel you’re using gives you an idea of how effective your efforts are.
And the same applies to LinkedIn marketing.
Marketers use a lot of marketing practices these days, but if they don’t contribute to increasing the number of sales… there’s no point in using such practices.
Even though there are so many practices used today, social selling on LinkedIn remains the most powerful practice. Unlike it sounds, it’s an art of using the social media platform to find and engage with ideal prospects, connect with them, understand and nurture leads.
Why social selling is great for making sales on LinkedIn
There are a lot of social media platforms, yet LinkedIn remains the powerful platform for social selling practices. Using this technique on LinkedIn enables the better lead generation and sales prospecting processes.
Social selling allows users to build strong business relationships instead of annoying them with cold calls, emails, and hard sells, eventually converting them into loyal customers.
A lot of B2B marketers and businesses are using LinkedIn automation tools for social selling. The latest LinkedIn automation tools connect and engage with prospects, send personalized messages to build strong business relationships automatically.
Here are 5 ways you can use LinkedIn to boost your sales using social selling practices.
1. Create an Attractive LinkedIn Profile
With some useful tweaks and elements, you can turn LinkedIn into a powerful sales asset. When your profile is 100% complete, you’re more likely to attract your ideal prospects.
Tweaking and creating an attractive profile is vital for B2B marketers who run LinkedIn automation campaigns.
Imagine you have set up an excellent campaign that can generate amazing results but the worst thing you can do with your LinkedIn automation campaign is having a bad profile.
People will reject your connection requests and messages right away giving you a very low acceptance and response rate.
To avoid it, make sure you have an attractive and optimized profile.
2. Locate Your Ideal Prospects
The sheer size of the LinkedIn network is a blessing — but it can also be a challenge. With millions of prospects out there, how do you find the right profiles for you?
Do you use basic filters to find your target prospects manually? How much time and energy does it take? Probably, a lot that you’re not left with time to focus actually lead generation process.
Fortunately, there are some quick ways to find your ideal prospects on LinkedIn.
1. You can use Sales navigator which is a LinkedIn automation tool that comes with highly advanced filters to help you find even the most difficult leads.
2. Check posts relevant to your interests and look for people who have liked or commented on the posts. They can be your ideal prospects.
3. You can use other LinkedIn automation tools in the market to find your ideal prospects easily and quickly.
3. Make Effective Use of LinkedIn Automation Tools
There are a bunch of best LinkedIn automation tools available in the market that can take a lot of legwork out of social selling efforts.
The latest LinkedIn automation tools such as LinkedCamp are great for scaling your social selling efforts on LinkedIn. These tools have been designed to help users automate certain LinkedIn tasks such as finding prospects, engaging & connecting with them, and send them messages and follow-ups to build strong business relationships.
Please remember that advanced LinkedIn automation tools are there to do repetitive and boring tasks that don’t require human assistance. They are conversation initiators and once a prospect replies, they send you a notification so you can take over the conversations.
The latest LinkedIn automation tools are indeed a godsend for B2B marketers and sales professionals.
4. Join LinkedIn Groups
A great way to increase your engagement and get closer to your ideal prospects is by joining LinkedIn groups. These groups are mini hubs where you will find like-minded people together in one place. You can establish your repute by liking posts actively. Once you have established your repute, you can start sharing posts.
When you join a group, you can send messages to members without connecting with them.
Not just that, you can also use the best LinkedIn automation tools to scrape members’ profiles and assign them to your campaigns. You can choose a particular post where people have shown interest and then scrape profiles of the people who have engaged with those posts.
You can run personalized campaigns to target the right audience and get the maximum acceptance and response rates.
Once you have been successful in engaging the leads, it becomes very easy to close sales.
5. Use a More Personalized Approach
Social selling means building strong business relationships and you can’t get prospects’ attention with old, boring, and templated messages.
One of the most useful social selling practices is approaching people with more relevant and personalized content that aligns with their interests. People are more likely to respond to messages that have something to do with their problems or interests.
Sending templated and boring messages will give you a very low response rate, instead, people will flag your messages as spam.
If sending personalized messages to every single prospect seems challenging and difficult, you can use advanced LinkedIn automation tools that come with features to send highly personalized messages to every single prospect. LinkedIn automation tools like LinkedCamp also offer hyper-is integration that enables you to add custom images/GIFs in the message.
LinkedIn is an absolute treasure of leads and social selling is a great way to build strong business relationships with potential prospects.
However, success doesn’t come overnight.
Don’t take shortcuts, choose the right LinkedIn automation tools, use the above practices, share valuable content and strike up meaningful conversations to get outstanding results.