How to Generate Leads with LinkedIn Sales Navigator: Proven Techniques and Growth-Hacks

LinkedIn Sales Navigator comes with the premium version of LinkedIn that lets you find the best leads easily. In other words, it’s a LinkedIn automation tool that comes with highly advanced filters and a lot of businesses and recruiters use it to find the best and relevant profiles for their business.

But the question arises: is it worth it? If this is what you’re thinking, this blog is for you.

Why use LinkedIn Sales Navigator?

Salespeople and marketers waste tons of their time finding the right leads.

A lot of people think that LinkedIn Sales Navigator is only for advanced search but there are plenty of other perks as well. Its features and capabilities help you find the right people so you don’t waste your time and energy on manual searching.

Using sales navigator, you get access to a lot more features that are not present in the free version. You get limited searching with the free version.

With this LinkedIn automation tool, you can:

• Search target audience with advanced filters
• Get recommendations for sales leads and track all the reports
• Use advanced filters anywhere else on the platform
• Get specific keyword mentions, job alerts, etc.

LinkedIn Sales Navigator and Growth Hacks

1. Use filters properly

Sales Navigator has so many advanced filters. You can search people by job title, location, role, and function, etc.

You can use specific keywords as well as Boolean operators to narrow down your searches and get more precise results.

To make your searches even more effective, make sure you use ‘Advanced Lead and Company Search.’

This is a lead generation feature of Sales navigator that enables B2B marketers and sales professionals to find the right profiles with great search experiences.

2. Combine it with a LinkedIn automation tool

No doubt that LinkedIn Sales Navigator has so many features but its ‘Search’ feature alone has so many benefits.

You can use keywords to make searches on LinkedIn and then use an advanced LinkedIn automation tool to run outreach campaigns.

You can use any of the best LinkedIn automation tools such as LinkedCamp. Make a search on Sales Navigator and copy the URL and import all the search results to a LinkedIn automation tool that you’re using.

Once you have imported all the search results, you can easily set up a social selling campaign. Set up the campaign sequences and make sure you add personalized notes when sending connection requests.

This way, using LinkedIn for lead generation and sales becomes much easier.

3. Scrape LinkedIn Groups

You can take advantage of LinkedIn groups using Sales Navigator. For that, you need to find LinkedIn groups where like-minded and industry-specific people hang out together.

You can use any LinkedIn automation tool to scrape out members’ profiles and then run campaigns to connect and engage with them.

You can use the latest LinkedIn automation tools to scrape profiles from a particular post. The tool will extract out people who have liked and commented on those posts and then you can assign those profiles to a LinkedIn automation campaign.

Use Sales Navigator to Shorten Your Path to Success

In B2B marketing and sales, it’s not easy to find people with whom you can have key conversations. With the best LinkedIn automation tools, you can easily identify key players who can play a very important role in growing your lead generation pipeline.

Not just it finds leads, but sales navigators learn from their searches and automatically start combining data to give you lead recommendations.

When combined with an advanced LinkedIn automation tool, they quickly fill your lead generation pipeline and accelerate your lead generation process. And this is something that will take you months or even more if you do it manually, thus prospect smarter, not harder.