How to Increase Your Acceptance & Response Rate on LinkedIn? Useful Tips
Networking: it’s just simple data but it’s extremely useful for businesses to grow these days. In order to expand your network, you need to connect, engage and communicate with maximum people and LinkedIn is a great platform to start with.
How many connections do you have on LinkedIn?
That’s a question asked most frequently. The higher the number, the bigger the network.
LinkedIn is a great source to connect and generate business opportunities…
LinkedIn has become a very important platform for B2B marketers, recruiters, and other sales professionals. It has 760 million + active users that means a lot of lead generation opportunities.
That’s why a number of B2B marketers and businesses are using advanced LinkedIn automation tools to connect with prospects on a large scale. The purpose is to create a large network in a short time.
But does that mean you can connect with anyone and try to turn them into a lead? No.
A lot of people make this common mistake that they think LinkedIn connections are just a number game. You can’t get any benefit from random people on your list.
So, the right question should be: How many industry-specific connections do you have on your list?
How to create a network of relevant prospects?
By connecting with industry-specific and relevant prospects.
Now with 760 million+ people, how can you find the most relevant people to connect with? The answer is: With the help of LinkedIn automation tools.
There are a number of best LinkedIn automation tools that come with advanced search filters to help you refine your target audience. These LinkedIn automation tools have special operators that help users find and reach even the most difficult leads.
However, there is a drawback. These LinkedIn automation tools can cause spam if you send thousands of connection requests or messages in a short time.
Moreover, if you send templated connect notes or messages, you’re likely to get a very low or almost zero acceptance and response rate.
How to increase acceptance and response rate on LinkedIn?
A lot of LinkedIn automation campaigns fail to give any significant outcomes because prospects no longer respond to templates notes or messages.
If you want your prospects to accept your connect requests, you need to add personalization into your outreach strategy.
Personalization has become very important to grab the prospect’s attention as they take interest in something that syncs with their interests.
Now you must be thinking that adding personal details into every connected note or message is a time taking and slow process.
But don’t worry! There are cloud based LinkedIn automation tools that come with advanced features to send highly personalized messages to every single prospect.
These top LinkedIn automation tools come with a CSV file feature that changes variables (first/last name, job type, industry, location) to address each prospect personally.
Moreover, the best LinkedIn automation tools also have features to add customized images/GIFs along with the personalized text. Many B2B marketers and SaaS organizations that run personalized campaigns have acknowledged that they experienced a significant improvement in their acceptance and response rate.
So, when you first approach a person, either manually or by using the latest LinkedIn automation tools, make sure you add personal details to leave a good first impression.
Create an Attractive Profile
Creating an attractive profile is very important to make people accept your connection requests. It’s because your profile is the first thing that makes an impression so make sure you have a good profile that will make a long-lasting impression.
Conclusion
LinkedIn is a fantastic networking tool. B2B marketers and other businesses can generate a very useful network only when they know how to play the cards right. So when running outreach campaigns using LinkedIn automation tools, make sure you add personalization.
